Direct Marketing Solutions
LexisNexis® Precision Marketing is a results-oriented database marketing company offering DirectLink, a comprehensive turnkey campaign automation solution that provides a distributed sales force or branch-based marketer with a wide array of multi-channel direct marketing programs. This closed-loop solution helps companies maximize return on their marketing investment through the measurement and reporting of campaign performance and the performance of sales representatives and their target markets.
- Marketing Database Services
DirectLink is a proven direct marketing solution that supports corporate objectives to manage and oversee brand, message strategy, compliance and marketing cost while providing local sales and marketing teams control over their customer growth and new customer acquisition marketing initiatives. The marketing solution, which incorporates both customer data and/or multi-sourced prospecting lists, provides a wide variety of options for segmentation and targeted message strategies. The technology platform supports a customizable Web interface, real-time campaign order features, credit card billing, weekly order extracts, integrated multi-channel fulfillment, online response management, conversion reporting and 800-number customer support.
