Creative Services

ChoicePoint Precision Marketing has a full team of creative specialists on staff to serve the strategic marketing needs of any business. Our team regularly produces effective direct and electronic marketing creative for some of America's top companies.

Our services include developing on-target creative strategies, attention-getting concepts and response-generating copy and layout.

Production Quality and Integration - Through integration of our lettershop and response-processing facilities, the creative staff can design direct mail that takes advantage of quality production in the most cost-effective way. And, our print production partnerships also allow us to leverage multiple purchases to save our customers money.

Strategic Design - Our creative team works closely with the ChoicePoint Precision Marketing data and analytic experts to gain a thorough understanding of a company's target audience. This integration allows for messages and designs that connect a company's products and services to the needs of prospects and customers.

Continuous Enhancement - Because of our closed-loop integration between all aspects of each campaign, our creative staff continually learns from a program's results. This allows us to improve the performance of future campaigns by making adjustments to creative that improves ROI.