ChoicePoint DirectLink
ChoicePoint DirectLink delivers easy-to-use lead generation and customer programs to sales professionals in the field. Users have access to our online interface where they can easily create lists of prospects or customers and execute pre-approved marketing programs.
Features of this Web-based system include:
- User-friendly access - Web-based design makes it easy to use from any desktop. Through a simple, step-by-step process, users choose the prospecting or customer contact campaigns that support their sales objectives.
- Centralized control - Businesses can control their brand messages as communication devices are controlled from at the corporate level, not the user level.
- Unparalleled Prospect Universe - The MarketViewSM family of data products provides the leading-edge coverage, depth and accuracy required for effective prospecting.
- Focus on marketing strategies, not campaign execution - This full-service integrated, turnkey solution allows businesses to focus on improving results, not executing the campaign.
- Improving retention rates and customer cross-sell and up-sell opportunities - Increase relevant communications to high-value customers with a high likelihood to leave, focus communications through increased brand building and increase communications between customers and sales force.
- Measure and monitor results through closed-loop marketing - ChoicePoint Precision Marketing completes the cycle by providing response management and advanced OLAP reporting tools to identify and implement areas for improvement to continue to improve overall program results.
